What is the price of the 2024 Toyota Prius Prime in Canada and is it eligible for government incentives?
The 2024 Toyota Prius Prime is available in SE, XSE, and XSE Premium trims in Canada. The SE starts at approximately $39,990 MSRP, the XSE around $43,490, and the XSE Premium near $47,490. As a plug-in hybrid electric vehicle (PHEV), the Prius Prime qualifies for the federal Incentives for Zero-Emission Vehicles (iZEV) program from Transport Canada, offering up to $5,000 off the purchase price on PHEVs priced under $65,000 — all Prius Prime trims qualify. In Quebec, the Roulez vert program adds a further $4,000 provincial credit for qualifying PHEVs, bringing total incentives to $9,000 for Quebec residents. Natural Resources Canada rates the electric-only range at 72 km — sufficient to cover the daily commute of most Canadian drivers in pure electric mode. The powertrain combines a 2.0-litre four-cylinder engine with electric motors for a combined system output of 220 hp, significantly more responsive than the outgoing generation.
























